Premium car owners might be willing to pay a monthly fee that lets them play with the look of their taillights.
Excerpt originally published in LEDs Magazine
“German auto maker Audi has been the car industry’s biggest enthusiast for using OLEDs in taillights, advocating the technology both for design and safety advantages. Now, it is also articulating another reason: OLEDs could support a new revenue stream for the company.
In an online discussion with OLED supplier OLEDWorks, Audi’s head of lighting development Stephan Berlitz hinted that Audi might offer far more than the four dynamic design choices it currently offers, and that it could expand the technology beyond the three models that now incorporate it.”